Paris London New York

Louise Mitchell showed her cotton and silk collections in Paris, London  and New York for many years at Lingerie and Fashion Shows

 

Louise loved showing her collections at International Fashion Fairs

She would pack her collections into 2 very large suitcases and take them on the plane with her. She was terrified to send them separately in case they were lost or arrived too late.

She used to show in Paris twice a year. Paris was really the easiest Fair. Louise had an ironing service who were marvelous. They would deliver all her garments freshly ironed directly to her stand. What bliss!

Louise had all her price lists, look books and shipping costs translated into French in Sydney for her French clients.

 

paris
Paris
paris
Paris
paris
Paris

 

In London and New York Louise did all the ironing of her collections

There was fabric to be attached to walls, flowers to be bought and arranged, lighting to be ordered and price lists and look books to be set out.

 

London
London
new york
New York
new york
New York

 

When everything was set up and  the exhibitors were completely exhausted, we all appeared next day looking immaculate and with a smiling face for our clients

Everything was worthwhile. Lots of new buyers to meet. New trends to see. New friends to make.

Louise Mitchell cotton and silk sleepwear sold to large luxury department stores and hundreds of small boutiques  in the EU, Canada, US, UK, UAE and Japan

Here are a few of the luxury stores

Harrods    London                                                  Galleries Lafayette Paris

Daimaru and Takashimaya           Tokyo

Anichini Linea Casa          New York                                              Ludwig Beck     Munich

David Jones     Australia 

Smith and Caughey       New Zealand

 

Of course, now it is not possible to show at these Fashion Fairs. But things will change.

 

Louise showing in Paris                         Louise showing in Paris